Other than the human voice, music is the original interactive medium. It remains the most beneficial learning resource for newborns, infants and babies today. For maximum brain development, babies require appropriate stimulation, and special care must be paid to avoid over-stimulating them. Over-stimulation may lead to other problems down the road, most notably, ADD. Therefore, high-quality music that is age-appropriate and effective is the best way to give a baby the proper start in life.

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Campaign For a Commercial Free Childhood, a coalition of health care professionals, educators, advocacy groups and parents, announced today:

As a result of CCFC’s Federal Trade Commission complaint, Baby Einstein has completely redesigned its website and is no longer making educational claims about its DVDs and videos. In other words…no longer will Baby Einstein DVD’s be pitched to parents as not only appropriate but good for growing infants! Which makes sense since The American Academy of Pediatrics recommends no screen time for those under two.

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Campaign For a Commercial Free Childhood, a coalition of health care professionals, educators, advocacy groups and parents, announced today:

As a result of CCFC’s Federal Trade Commission complaint, Baby Einstein has completely redesigned its website and is no longer making educational claims about its DVDs and videos. In other words…no longer will Baby Einstein DVD’s be pitched to parents as not only appropriate but good for growing infants! Which makes sense since The American Academy of Pediatrics recommends no screen time for those under two.
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Shop PBS.org for Great Kid and Baby DVD’s and Videos - Elmo, Bob the Builder, Arthur, Barney, Sesame Street, Dragon Tales, Clifford, Teletubbies.

Save up to 60% at Baby Center Store off through Feb 4, 2008.

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